As the World Turns Official Web Site
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As the World Turns Official Web Site
Client: Sony Pictures
This design of the official web site for the CBS daytime drama As the World Turns followed the same successful general layout we applied to the other SoapCity official sites, The Bold and the Beautiful, Guiding Light, Days of our Lives and The Young and the Restless.
This layout reorganized existing content into more logical categories and simplified the navigation. The common standards shared between this family of sites increased efficiency while allowing the brand to keep its own identity.
Particularly satisfying were the comments from users after launching these redesigns. Usually they would exclaim about all the new content on the site versus the previous version. Actually, we usually removed content to launch these new sites but the improved architecture allowed them to find items that had actually been online for years.
Client: Sony Pictures
This design of the official web site for the CBS daytime drama As the World Turns followed the same successful general layout we applied to the other SoapCity official sites, The Bold and the Beautiful, Guiding Light, Days of our Lives and The Young and the Restless.
This layout reorganized existing content into more logical categories and simplified the navigation. The common standards shared between this family of sites increased efficiency while allowing the brand to keep its own identity.
Particularly satisfying were the comments from users after launching these redesigns. Usually they would exclaim about all the new content on the site versus the previous version. Actually, we usually removed content to launch these new sites but the improved architecture allowed them to find items that had actually been online for years.